With the onslaught and huge popularity of Television, Newspapers and the Internet, how good is the radio in promoting products ad services.

Well, radio has not been totally displaced by modern technology because almost everyone tunes into their FM station everyday. In getting a message across, the radio is a very effective form of mass communication. People do respond to ads they hear on the radio and thus it is quite effective.

Before the coming of television, it was only the radio, which held key importance in people lives. In fact it was the one revolutionary thing in a world of very mundane things, back in those days. With net technology, radio may not be an as sought after information media, but it has not lost it charm. Governments still resort to radio broadcasts for informing the public. People ranging from all ages tune to the FM for their favorite radio programs or news broadcasts. Using this medium is as effective as the other forms of marketing mediums in business promotions.